Branded Merchandise
Also known as Point of Sale items in the craft beer world, branded merchandise is a compelling marketing tool. From stocking up your high volume on-premise accounts (bars), to on-premise (grocery store) displays, to giveaways and ecommerce, it's a great way to connect with your consumer offline. Below are some of my favorite items that I've designed.
There Might be Beer in Here
This cooler and tote bag were not initially related, but while working on the tote bag, the phrase "There Might be Beer in Here" was too cheeky to not put on our new custom coolers.
Credits
Fruit and hop illustrations by Joe Wilson
Ohno Blazeface by OH no Type Co.
Photo by Pari Alexander
El Sully
This bar mat and shaker pint were created to help solidify El Sully's on-premise presence. The artwork put our vendor's custom bar mat capabilities to the test, and they did not disappoint!
Credits
El Sully illustration by Víctor Meléndez
Photos by Pari Alexander
Amendment Lager
Amendment Lager was released in 2024, and to support our entry into the light lager category, we built out a campaign that included digital geo-fenced ads, social media ads, press releases, influencer collabs, and the following branded merchandise.
Credits
Amendment Lager Illustration by Ben Kinzer
Ohno Blazeface by OH no Type Co.
Mrs Eaves by Zuzana Licko
Photo by Ben Kinzer
Custom Cooler
Neoprene Coolie
Shaker Pint Glass
Rubber Service Mat
Grocery Store End Cap
